This has to be one of the funniest looks at personal branding. I Am a Brand – from The Onion . Sadly there are real life examples of this too! No names!
Personal Brand
Is Celebrity Branding all it’s Cracked up to be?
Check out a well thought out article “What if you learned about personal branding from the greats?” on LinkedIn by Nocolas Bordas, VP at TBWA/Europe & President of BEING Worldwide. Here are my thoughts on the subject; Agree with many of the sentiments about quality and type of work and what others say. But we [...]
Personal Leadership Brand
When you are the daughter of one of the more reviled former Presidents of the United States you might find job seeking and finding career traction a challenge. But for Laura Bush, whether she consciously connected to her personal brand values and purpose or not, she is doing a fantastic job of really connecting to [...]
What Samsung, Apple & Blackberry Are Failing to Tell You About Your Career
The new Blackberry Z10 and Q10 launches and then competitor reactions changes nothing about the smartphone industry. The phone is out of date before the queue outside the store has disappeared. It seem’s like never a week goes by without another new phone hitting the market – I heard that the lifespan for a smartphone [...]
C Level Brand
CEO’s Do Not Hang Out on Twitter – WRONG!
When talking to senior clients who are looking to connect at senior level it often comes around the topic of social media and making connections. Most (probably rightly) assume that C-Level people do have LinkedIn profiles. But when it comes to Facebook or Twitter they doubt it – at their peril it seems. Amazingly a [...]
Personal Branding Includes Doing What Matters
Several times in the last few days I have been asked in groups and forums, what are some important aspects of developing your personal brand? In short, aside from some good old goal setting, the key foundation pieces to start with are; 1. Values – choose top 3-5 and define what they mean to you and [...]
